| First name: | Teke |
| Last name: | Ngomba |
| Institution: | Aarhus Universitet, Institut for Informations- og Medievidenskab |
| Address: | Helsingforsgade 14 |
| Post code: | 8200 |
| City: | Århus N |
| E-Mail: | tekengomba@yahoo.com |
| Project title: | Political Communication in Sub-Saharan Africa: The Cameroonian Experience in a Global Perspective |
| Advisor: | Associate Professor Poul Erik Nielsen |
| Co-advisor: | Dr. Katrin Voltmer |
| Starting date: | 2008-04-01 |
| Expected completion date: | 2012-03-31 |
| Danish short presentation: This study sets out to address a gross gap in political communication scholarship by bringing a new insight into the study of political communication in Africa through an analysis of the issue from a political party and civil society standpoint. Read more ... | |
| Full Presentation: Applying principles from six inter related theoretical frameworks; this study seeks to understand, through a contextually informed and more detailed investigation: a)The evolution of electoral campaign communication in Cameroon, pointing out, among others, its distinctive constitutive features and indicating also, what sets it apart from the Western experience b)Media use patterns of political parties and civil society organizations in a hybrid media environment characterized by persistent traditional forms of communication and forcefully emerging modern media c)The professional interaction between politicians and political journalists in the context of democratization d)Citizens’ media use and expectations with regards to political campaign communication and e)The implications of the nature of election campaigning in Cameroon on the country’s democratization process. | |
| English project title: | Political Communication in Sub-Saharan Africa: The Cameroonian Experience in a Global Perspective |
| English presentation: This study sets out to address a gross gap in political communication scholarship by bringing a new insight into the study of political communication in Africa through an analysis of the issue from a political party and civil society standpoint. Applying principles from six inter related theoretical frameworks; this study seeks to understand, through a contextually informed and more detailed investigation: a)The evolution of electoral campaign communication in Cameroon, pointing out, among others, its distinctive constitutive features and indicating also, what sets it apart from the Western experience b)Media use patterns of political parties and civil society organizations in a hybrid media environment characterized by persistent traditional forms of communication and forcefully emerging modern media c)The professional interaction between politicians and political journalists in the context of democratization d)Citizens’ media use and expectations with regards to political campaign communication and e)The implications of the nature of election campaigning in Cameroon on the country’s democratization process. | |