| First name: | Jannick Kirk |
| Last name: | Sørensen |
| Institution: | Inst. f. Litteratur, Kultur og Medier, Syddansk Universitet (SDU) |
| Address: | Campusvej 55 |
| Post code: | 5230 |
| City: | Odense M |
| Tel.: | +45 27 12 54 88 |
| E-Mail: | jannicks@litcul.sdu.dk |
| Project title: | Personalisation Technologies as Challenge for Public Service Media |
| Advisor: | Bo Kampmann Walther |
| Starting date: | 2007-01-01 |
| Expected completion date: | 2010-01-01 |
| Danish short presentation: Are Personalisation Technologies a threat to the idea of Public Service media or are the fullfilling the vision of setting the users in the driving seat selecting the content? Broadcasting is facing competition from onDemand media. New ways of finding and getting in contact with media content are emerging with personalised web services. Public Service Broadcasters feel obliged deliving media content also on these new platforms. Personalisation technologies that either automatically recommend or through social software creates new paths to medie content steps in as intermediaries between the long familiar relationship between viewers and broadcasters. Is this a problem for the idea of Public Service Media? Is it a problem for the PSB institutions and their activities? www.audiotales.net/personalisation | |
| Full Presentation: The concept of Public Service Broadcasting is under pressure politically, economically, and technologically in Europe today. Viewers are transforming themselves to ‘users’ and are diversifying interests and expectations of content and interactivity in all directions, and on all platforms. To facilitate users to navigate in the emerging information overflow and ease the access to the desired content, services with customized or personalised interfaces are offered. This can be as socially driven collaborative web 2.0 systems or as corporate driven Customer Relation Management / recommender systems. These systems do however have impact on PSB’s editorial power. New commercial media providers are eager to establish close relationships with users, pushing traditional broadcasters – commercial as well as public service broadcasters – to a decreasing influence in the contact with the users / viewers. These challenges for PSBs demand a redefinition of the relation between PSB and its users and a new understanding of the term ‘public’. My PhD project (2007 – 2010) addresses these questions. | |
| English project title: | Personalisation Technologies as Challenge for Public Service Media |
| English presentation: The concept of Public Service Broadcasting is under pressure politically, economically, and technologically in Europe today. Viewers are transforming themselves to ‘users’ and are diversifying interests and expectations of content and interactivity in all directions, and on all platforms. To facilitate users to navigate in the emerging information overflow and ease the access to the desired content, services with customized or personalised interfaces are offered. This can be as socially driven collaborative web 2.0 systems or as corporate driven Customer Relation Management / recommender systems. These systems do however have impact on PSB’s editorial power. New commercial media providers are eager to establish close relationships with users, pushing traditional broadcasters – commercial as well as public service broadcasters – to a decreasing influence in the contact with the users / viewers. These challenges for PSBs demand a redefinition of the relation between PSB and its users and a new understanding of the term ‘public’. My PhD project (2007 – 2010) addresses these questions. | |